Surprise album releases to be stopped globally

Surprise album releases to be stopped globally


Henceforth, Beyonce, Drake and other artistes who have pulled off a surprise album release, will have to become more creative. This is because it has been confirmed that the release date for new albums and singles will be aligned globally to Fridays.

Singles are currently released on Sundays in the UK, with albums released on Mondays. The new rules mean this will now change, as the US release day will be Tuesdays while Europe on Friday.

The new rule has been welcomed by the International Federation of the Phonographic Industry (IFPI), representing some 1,300 record labels worldwide and International Federation of Musicians (FIM), representing musicians’ unions and associations globally.

The move is designed to benefit artists who want to harness social media to promote their new music and re-ignite excitement around the release of new music as well as reducing the possibility for an album to be pirated in the gap between international release dates.

From summer 2015, new albums and singles will be released at 00.01 local time on Fridays. The move to a global release day follows several months of discussions between group representing retailers, record companies, artists and musicians’ unions.

Chart compilers around the world will also have to change in accordance with the new rules, with various chart shows currently working on adapting their time slots to fit in with the new system.

Happenings Media