In line with its ongoing development strategy, Africa Magic, leading provider of African entertainment content, has announced the launch of a new channel, Africa Magic Igbo.
Designed to showcase the rich Igbo culture of Nigeria, the 24 hour general entertainment channel follows the success of the Africa Magic Hausa and Yoruba channels and will go on air at 19:00 CAT on the 2nd of April, 2015. Africa Magic Igbo will be available on DStv channel 159.
The launch of Africa Magic Igbo, which brings to eight the total number of Africa Magic channels, follows the redefinition of the Africa Magic channels in 2014 and the recent refreshing of the Africa Magic Urban channel.
Speaking on the launch, the Director, M-Net (West Africa), Wangi Mba-Uzoukwu, said: “We are thrilled to announce the launch of Africa Magic Igbo. Igbo language entertainment content has always played a prominent role in the Nigerian film and television industry and we are glad to offer a platform where this rich content can be showcased to the rest of Africa and the world. Popular Igbo language content like Living in Bondage, Nneka the Pretty Serpent and many others set the trend for the modern Nigerian film and television industry, or Nollywood as it’s called; it is thus only fitting that such content should be given a platform where it is easily accessible by audiences around the continent. With the launch of Africa Magic Igbo, we have once again proven our commitment to providing content made for Africa by Africans.”
For his part, the Managing Director, Multichoice Nigeria, Mr. John Ugbe, said: “For over 20 years, Multichoice has played an active role in the development of the African film and television industry. The Africa Magic channels, which sit on our Dstv and GOtv platforms, continue to display the best of African entertainment content to the world. With the launch of Africa Magic Igbo, we have once again provided a platform for African talent to shine and our viewers can definitely expect to see the best of Igbo culture and talent on display.”