J. .Cole is depicted as a house slave in the official music video for his track “G.O.M.D.”
“The video is really more of a commentary on the need for unity and togetherness more so than it is a comment on racism,” Cole says.
Within the visual, Cole organizes an uprising after he steals his master’s keys.
The concept for the video, which was directed by Lawrence Lamont, originated nearly two years ago. It was filmed on an actual plantation in Napoleonville, Louisiana.
Saint Heron caught up with Cole while he was in the Bayou state to talk about his new music video and the similarities between his latest offerings and Kendrick Lamar’s To Pimp A Butterfly.