Watch: Kendrick Lamar debuts ‘Alright’ video

Watch: Kendrick Lamar debuts ‘Alright’ video


Fresh off playing the BET Awards last weekend and his stirring performance of “Alright,” Kendrick Lamar unveiled the video for his latest single. The scope of the 7-minute short film by Colin Tilley goes far beyond the high-concept “King Kunta” video.

Sure, Lamar does crazy things, like ride around in a car throwing $100 bills while doing donuts in an Oakland parking lot, cutting to hovering and standing atop street lights outside Los Angeles’ STAPLES Center. The video echoes the message of “Alright,” enhanced by stark images of the police’s relationship with black America.

Happenings Media