How The Fashion Industry Is Helping To Combat COVID-19

How The Fashion Industry Is Helping To Combat COVID-19

In a time of crisis, brands both big and small are doing everything they can to help stop the spread of the novel Coronavirus.

Oyekunle Idowu

The rapid spread of the COVID-19 presents an unprecedented challenge to people across the globe. Along with its tragic human toll, the virus has provoked mass panic, sending the markets tumbling to historic lows and causing dramatic shortages in products even tangentially related to the outbreak.

But the virus has also prompted displays of heroism on an equally unprecedented scale, a small but crucial reminder that in times of true crisis, there is no more indefatigable force than the human spirit.

Over the last couple of months, corporations with the means to help have been rising to the occasion, pledging millions of dollars to assist in any way they can.

As the spread of the COVID-19 reaches pandemic-level proportions, key players in the fashion industry are getting involved to do their part, from funding efforts to fight the virus, to converting manufacturing facilities to better suit the needs of hospitals and healthcare workers around the world.

Below is a list of few reputable fashion brands and what they've done so far in helping the fight against COVID-19:


The iconic luxury label pledged 1.25 million Euros to a group of Italian hospitals and institutions, including the Luigi Sacco and San Raffaele hospitals and the Istituto di Tumori in Milan, along with the Istituto Lazzaro Spallanzani in Rome.


Earlier last month, Bulgari also made a donation of an unspecified sum to the research department of the Istituto Lazzaro Spallanzani in Rome, allowing the hospital to purchase a microscopic image acquisition system valued at around 100,000 euros.


The beauty manufacturer announced earlier this week that it intends to repurpose its manufacturing sites to provide hydroalcoholic gel to efforts fighting the spread of the virus.

Christian Siriano

After the New York Governor, Andrew Cuomo, tweeted asking for PPE (Personal Protective Equipment) supplies including face masks, the NY-based designer and his team got in touch with his office and now plan to produce modified surgical masks from fabric they already had on hand for healthcare workers not directly interacting with the virus.

Dolce & Gabbana

The Italian label announced a comprehensive plan to partner with Humanitas University to fund studies and further research dedicated to finding out more about the cause of the virus.


The French luxury-goods maker pledged 5 million yuan (or $711,278) to the China Soong China Ling Foundation.


The parent company behind fast-fashion brand Zara announced that it will be using its factories to make face masks for the Spanish government, with the company saying it expects to ship out 300,000 masks by the end of this week.

John Elliott

John Elliott might be a smaller brand than any of the other big names on this list, but through its Mainline for the Frontline initiative, the label is doing its best to make an impact.

The brand made a $10,000 donation to the UCLA Health Fund and has pledged to donate an additional 10% of proceeds from its sale section (which is full of fan favorites) to the same worthy cause, with a target goal of $100,000.


The French luxury conglomerate donated 7.5 million yuan (or $1 million) to the Red Cross Society of China, and Gucci CEO, Marco Bizzarri, personally donated more than $100,000 to hospitals in the Emilia-Romagna region of Italy.

The group also announced that it will be donating millions of masks to the French health service and will be converting some of its factories to produce other PPE supplies.


Along with a donation of 1 million Euros to several partner organizations, L'Oreal has also used its facilities to start manufacturing hand sanitizer and hydro-alcoholic gel.


After donating 16 million renminbi (or $2.2 million) to The Red Cross Society of China, the Paris-based multinational corporation announced that it's converting the facilities formerly used to produce fragrances for its extensive roster of brands to make the hydro-alcoholic gel. The gel will be supplied free of charge to the French government and healthcare workers on the front lines of the pandemic. On Saturday, LVMH also announced it will donate 40 million masks to France.


The Swoosh's top executives, in tandem with the company itself, announced they're committing more than $15 million to COVID-19 response efforts, including donations to regional organizations in Oregon and global foundations fighting the virus around the world.


Prada's co-CEOs (husband-and-wife duo Patrizio Bertelli and Miuccia Prada) and Chairman Carlo Mazzi have donated two complete intensive care and resuscitation units each to the Vittore Buzzi, Sacco, and San Raffaele hospitals in Milan.

Today, Prada also announced its factory in Perugia will be producing 80,000 medical overalls and over 100,000 masks for healthcare workers in the region.


The Italian fashion house donated 1 million renminbi (or $143,748) to the Chinese Red Cross Foundation, and this past Saturday, Donatella Versace and her daughter also pledged a personal donation of 200,000 Euros to the ICU of Milan's San Raffaele hospital.

Happenings Media