Delectable Nollywood actress, Omotola Jalade-Ekeinde is expected to lead other celebrities in a new campaign for women empowerment under the One campaign banner, to be held in South Africa. Tagged Poverty is Sexist, the project, which portends that women and girls are most seriously affected by poverty, seeks women empowerment, as a way to eradicate extreme poverty.
The actress will from April 27th 2015 participate in a music thriller and a campaign song that will be performed by top African female singers, including Omawunmi (Nigeria), Judith Sephuma (South Africa) and Victoria Kimani (Kenya).
The song will be co-produced by Cobhams Asuquo and Masterkraft. The event is expected to run till the first week in May, 2015.
“I am fortunate to be a young woman living her dreams, a trailblazer of my generation. But I also recognize that many women and girls are not so fortunate. Women and girls are hit hardest by the effects of extreme poverty, but when we invest in women and girls, we increase and accelerate the chances of overcoming extreme poverty for everyone” Omotola said.