by Aina Temitope
The Axe brand, which is known for its men’s fragrance, body spray and deodorant has rewarded its local talents and consumers in the ‘Find Your Magic’, which promises a magic trip to Ibiza.
The brand which focuses on setting and promoting, trends that enhances individuality and attractive masculinity, effectively connects with its young urban consumers through music, with an underlying message that unifies cultures.
One of the Contestants named, Amechi Obinna emerged the winner of the consumer promo and Temitayo Odutola AKA DJ Teck Zilla emerged winner of the DJ search promo with both winning an exclusive trip to Ibiza, they will be in the company of legendary DJ and AXE global Ambassador Black Coffee.
The winner of the consumer promo, Amaechi Obinna thanked the brand for the surprise win and also made it known that he was excited when he was informed that he would share his VIP trip and experience in Ibiza with a companion of his choice.
Speaking at the promo draw, Assistant Category Manager Skin Care and Deodorants, Unilever Nigeria Plc., George Enema expressed the “willingness of the Axe brand to reward its loyal consumers with such an enticing initiative and relevant prizes which includes a lifetime experience of a VIP trip to Ibiza”.
Also, the overall winning DJ was selected through a fair process which analysed submissions based on a number of qualifications, such as; song choice, transition (fade in & out), speed work, creativity, originality et cetera.
Speaking on behalf of the judges panel, DJ Big N expressed pleasure at the quality of entries by the top five selected, stating that “the quality of sounds we have heard is really encouraging, the entrants took their time in giving a show, performing to the best of their abilities and it only reassures us that indeed, Nigeria has many great and untapped talents”.
DJ Big N continued that the winner DJ Teck Zilla particularly stood out for his refined skill in seamlessly transitioning through various genres of music, and also carefully selecting an engaging high tempo electronic dance beat which would keep audiences raving in Ibiza.
The winners are expected to arrive Ibiza in early September 2017 for their amazing experience with DJ Black Coffee.