The Importance of transactional emails for businesses and financial institutions, cannot be overemphasized, as customers of services promptly receive emails that contain information about a transaction that has been completed. A popular example are emails we are likely to receive from banks after an ATM withdrawal or from an e-commerce website, after purchasing an item.
For Netcore Solutions Pvt. Ltd. it is not enough that organisations send bland transactional email alerts, which just provides their customers with the information about a transaction, rather it optimizes the many advantages of transactional emails through Falconide. Thus, it transforms a redundant channel into a cutting edge marketing and advertising tool.
This innovative digital mechanism by Netcore Solutions’ Falconide, not only promotes transactional engagements for consumers, it also give companies an avenue to up sell and cross sell their other products. Netcore Solutions provides an added advantage for organisations, because they are globally affiliated with over five thousand brands across industries, they have a wealth of information about trends, customer’s desires and gather feedback from these emails.
Another innovative advantage of Falconide, is that it ensures that organisations or service providers are able to effectively track these transactional emails, once they have been sent out. In an event hosted at the Oriental hotel Lagos Nigeria on Wednesday, Netcore Solutions educated its attendees which comprised of IT Managers and Heads from financial institutions, security companies, E- commerce companies, Insurance companies et cetera.
Netcore Solution’s Falconide is operational in countries like Indonesia, Malaysia, and India, but is just now gaining ground in Nigeria, thanks to Netcore Solutions Pvt. Ltd.
According to Abithab K. Bhaskar, CEO International Operations, Netcore Group of Companies , “Netcore Solutions noticed the challenges Banking and financial institutions in Nigeria experience with regards effective communication and transactional engagements with their customers and have provided a key ingredient in eliminating this problem.
“We have seen a lot of companies, majorly financial institutions, and the way in which they communicate with customers, thus, innovative procedures can be utilised in a bid to get a better return on investment for them. This is where we have discovered that there is a great scope, in ensuring their transactional communication is better.” he said
In reiterating Netcore Solutions’ core objective, which is providing optimum services for their clients, Chukwudi Nwokike – the Chief Digital Marketing Officer at WSI-Axon, a partner of Netcore Solutions says ” This innovative mechanism, is a way to utilise and optimise the benefits of transactional email alerts, thus Falconide by Netcore Solutions is a tool that unleashes the power of your transactional mails.
“Basically, it can turn transactional emails such as birthday alerts, payment alerts, shipping notifications et cetera and transform them into marketing tools, that ensure an extra source of revenue for an organisation.”
According to him, “most companies in Nigeria do not take advantage of the visibility associated with transactional email alerts sent to customers, thus Netcore Solutions provides this digital leverage through Falconide. It becomes a cutting edge marketing and advertising tool, that ensures that an organisation is able to cross sell additional products and gain insight into their customer’s buying behaviour.”
Siddesh Sawant, the business manager for Netcore Solutions’ in Lagos Nigeria, enumerates the benefits for organisations adopting Falconide: Zero downtime, as no matter the time of the day, emails are sent; proper management of the queuing problems which are prevalent with banks; ensuring these mails are delivered into functional email addresses; proper and accurate tracking of transactional emails and it also provides organisations with insights into customers buying behaviour and how to improve it.
Undoubtedly, Netcore Solution’s Falconide changes the game within the digital space for service providers.
Photo Credit: King Solomon Ekhaiyeme