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Ooni of Ife To Launch Ojaja Fashion Institute at AFWN 2018
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Ooni of Ife To Launch Ojaja Fashion Institute at AFWN 2018

Eniola Awokoya

Titilayo Ilori

His Imperial Majesty The Ooni of Ife, Oba Adeyeye Ogunwusi-Ojaja III, is scheduled to launch the Ojaja Fashion Institute, an initiative of Oduduwa Foundation, at the Africa Fashion Week Nigeria on 16th September.

According to the CEO of the House of Oduduwa Foundation, Prince Jide Fadairo, “The establishment of Ife based Ojaja Fashion Institute is a landmark and unprecedented development for young people based in a rural environment”.

The primary focus is to develop the fashion clothing making skills of young people, to not only develop a new skill-set for themselves, but also to enable them to cater for their collective community, in terms of manufacturing for event-based occurrences such as the numerous cultural festivals, weddings, funerals and corporate events prevalent in their society.

The bigger picture and vision of this initiative is to eventually develop the group into commercialized manufacturing both for fashion demand but also state and federal requirements for uniforms and so on.

A career in fashion designing begins the process where the Ojaja Fashion Institute trainees may develop into the higher stages of fashion industry. These fashion designing students could take up positions as fashion designers, fashion coordinators, stylists, merchandisers, textile analysts, pattern maker, production managers, production managers, store managers and fashion illustrated and if interested they could also become fashion journalists.

In attendance at AFWN2018 for the launch are other dignitaries like Senator Florence Ita Giwa, Her Excellency First Lady of Ogun State