Yesterday, global ride-hailing service company, Taxify, announced that it has changed its name to Bolt, as they expand their services beyond taxi sharing.
Some persons, especially users of the app, which launched in August 2013 in Estonia and started operation in Nigeria two years ago, have been asking a few questions about the change and how it might affect their use of the app.
Here are three (3) important questions you might have about the change and their answers:
Did Bolt Buy Taxify?
The simple answer to this question is 'NO'. But if you’d like to know more, here goes:
Five years ago, the company started as a taxi dispatch platform, so they coined the name 'Taxify' as a fit for the services they render.
Years after its establishment, the brand has grown into a much broader transportation platform, providing ride-hailing with cars and motorbikes, as well as scooter sharing.
And it's on this premise that the owners have decided to rebrand, in order to "reflect its global expansion strategy”.
In simple English: they wanted a name that represents all of their services, not just taxi sharing.
Do I need to download a new app after this rebranding?
No. The name change will take place automatically on both the passenger and driver's apps, while the new visual style along with the new logo will be rolled out gradually.
How about pricing and user experience on the app?
The name change doesn't affect how the app operates. No hike or reduction in prices. Still the same process, delivering the same results.