Ogbuefi Udochukwu, popularly known as Fire, is a Netherlands based entrepreneur and the CEO of Basic Entertainment.

The entrepreneur, who is a fan of Nigerian music, was in Nigeria last week to unveil his record label, which is aimed at helping upcoming artistes actualize their dreams.

The launch, which held at the Sotel Suites Ltd, Lagos, featured the signing of two artistes, Elgo Veen and Skul Feez, to the Basic Entertainment record label

The event also attracted some stakeholders in the entertainment industry as well as friends, family members and colleagues of Udochukwu.

“I’ve been watching the entertainment industry in Nigeria and I can tell you that the country is blessed with so much talent. However, the challenge is that some of them lack the support to showcase themselves. That’s why I decided to create a platform that will help young talents actualize their dreams.

“I’m not into this because I want to make money. Rather, this is my own little way of giving back to the society. Through this platform, we intend not only to groom music stars, who would do great exploits in the industry, we also plan to promote Nigerian music globally,” Udochukwu said at the event.

While giving his reasons for signing the artistes, he stated, “I’ve known these boys for some time now. They are talented and both of them have been living with me. I have noticed how determined they are to push their music career to the next level.

“I’m passionate about music and helping young people reach their goal is my aspiration. I decided to sign them on Basic Entertainment so as to give them that needed push to succeed. They are both talented, all I can say is, watch out for them.”

The Manager of Basic Entertainment, Alex Ozone, revealed that the platform is enthusiastic about achieving great things in the music industry.

“Basic Entertainment is here to set a new standard on how a record label should operate. Even before this event, both artistes have recorded a lot of songs already. In fact, Elgo Veen has a collaboration with B Red, while Skul Feez will soon be working with Zoro; that tells you how prepared we are,” Ozone stated.

“Very soon, we will be releasing their singles and collaboration. All we are asking for is your support to make their music go viral.”

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Itohan Ferguson