Ceec’s CEGAR launch may have influenced Ifu Ennada’s decision to follow her on Instagram
Cynthia Nwadiora, popularly known as Ceec, finally launched her clothing line, CEGAR, after much publicity and anticipation.
With the theme of resilience, CEGAR is a sportswear line for ladies who want to feel sexy while working out.
In the commercial video, which debuted the sports clothing line, Ceec explained that the choice of her theme was borne from her resilience in the face of life's challenges and weight gain.
If you've been following updates on the ex-Big Brother Naija star, you'd notice she spends a lot of time in the gym. She constantly works out to combat stubborn fat and weight gain. She decided to make a business out of her weight struggles.
In less than 24 hours of announcing the official launch of CEGAR, former rival from the reality TV show, Alex Asogwa, who has also been making waves with endorsement deals was seen with Ceec. Both influencers made a live video, where they told their fans they are now cool with each other and have reconciled.
Ifu Ennada, who owns a natural hair care brand, immediately followed the CEGAR founder and sent congratulatory messages to her on the launch of her brand. The natural hair enthusiast and owner of Beautifuennada was neither following Ceec nor Nina before then.
The response to CEGAR thus far has been mind blowing, as Ceec’s fans have gone on the new website to make their orders. The website couldn't take the traffic and the massive influx of orders and it crashed. Ceec and her team have since put out a notice that the site is currently undergoing some maintenance.
Fans are aggressively publicising CEGAR on social media platforms.