Thobbie speaks on why most gospel artists do not become successful
Oluwatobiloba Kola Olabiyi popularly known by his stage moniker "Thobbie" is a budding gospel recording artist primarily based in the United States.
Speaking at the unveiling of his latest album titled "Lifted" on the 29th of May, 2019, he expressed his concern about the gospel music industry in Nigeria and their issues with distribution.
He further expressed his disappointment in upcoming gospel artists who do not pay attention to their content.
According to Thobbie, these artists put out crappy songs their family members and friends are not proud of, while hiding under the guise of religion expecting these songs to be promoted.
He advised that gospel artistes must invest in themselves continuously and learn to use current industry infrastructure and try as much as possible to stay relevant.
Thobbie explained that from experience, bigger brands only work with artistes who are intentional and organised with their content. He also believed that most upcoming artist are too random and do not spend resources on getting the best of their music out to the public.
His went further to advise upcoming artists to be hard working and utilise social media intentionally to promote their brand, and be consistent. Thobbie implored upcoming gospel to keep healthy relationships which can improve their careers.
Speaking about music distribution and the issue of piracy in Nigeria, Thobbie insinuated that he might have something in the works to help curb the problem.
According to him, his biggest dream is to implement an end-to-end structure to further help Nigerian music distribution because he believed the Nigerian music industry is quite disorganized and a lot of upcoming artists are sidelined.
Thobbie revealed that he will work on applications and put systems in place to help distribution and curb piracy.