Cee-C’s Sister Says BBN Housemates’ Eviction Should Be Blamed On Their PR 

Pearl Emmanuel

Bella, sister to former Big Brother Naija star, Cee-C, has expressed concern over the poor social media management of housemates in the current Big Brother Naija reality show.

Bella was the social media manager and Public Relations Officer for her sister when she was in the Big Brother Naija house during the Double Wahala season. It is safe to say that the social media trend for Cee-C contributed to her elongated stay in the house.

So far, no current housemate’s social media management has come even close or rivalled with that of the past set and Bella is worried.

According to Bella, some interesting housemates left earlier than they should have because of poor management on social media. She must have been referring to the newly evicted housemates, Ella and Kim Oprah.

She, therefore, advised the people in charge of public relations for the housemates to up their game and entertain the audience online through the housemates' social media platforms.

I see a lot of housemates’ pages that could do better. The game is about entertainment, that’s what people watch it for. So as a manager you have 2 simple tasks. One, make the housemate’s page as entertaining as possible so people would want to come there as often as possible...multiple times daily. Then create content that highlights the strengths of your housemate. It’s not an easy task, you’ll sacrifice a lot of your time for it. So better brace yourself up for work if you want your person to be in there for long. A lot of promising persons have already left cos outside PR was poor.
Happenings Media