Rufai Ayooluwa
Rufai Ayooluwa
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3 Ways To Increase Sales In Nigerian Businesses By Rufai Ayooluwa

Gold Nne

Popularly referred to as the king of wood, Rufai Ayooluwa, has years of business experience under his belt and he has outlined three sure, proven and tested strategies to help budding entrepreneurs increase their sales and keep their customers happy.

1. Emotional Marketing

At the crux of his business, called MyKolo, a savings box and lifestyle brand, is emotional marketing. This has been his strategy of increasing sales, and he explains why.

According to him, Nigerians are emotional people; hence, we appeal to their emotions.

“I have found out that Nigerians love respect a lot, therefore I respect my clients and this, in turn, encourages them to buy more products. I have learnt to listen to their problems, try to ease their stress and still sell my products because my money must always be complete,” he says.

2. Customer Service

The king of wood doesn’t stop at swaying his clients to purchase products emotionally. He has taken it up a notch with his way of dealing with his clients.

Ayooluwa did not stop at the traditional method of selling his goods. He has also jumped on the latest trend of using influencers to inculcate the saving habit in people and has thus doubled the sales of the small savings boxes, MyKolo. He explains how he has used influencer marketing to boost his brand.

“I try to make them fall in love with me, be at ease hearing my voice. Most times when I’m bored at home, I call my customers myself. Understanding Nigerians is important so I have learnt not to just work for fun,” he reveals.

3. Influencer Marketing

Ayooluwa did not stop at the traditional method of selling his goods. He has also jumped on the latest trend of using influencers to inculcate the saving habit in people and has thus doubled the sales of the small savings boxes, MyKolo. He explains how he has used influencer marketing to boost his brand.

“I believe in relating with people especially when I have access to people. I believe that one day people will also bring forward their value. The people who might help me in future are directly those you help in life. I do not play with influencers at all, I reply their messages personally,” he says.

The king of wood knows his onions about the business of saving and is quite optimistic that his brand will outlive the pandemic.

“I do not believe that MyKolo is one of the businesses that will suffer as a result of this recent COVID-19 outbreak and the threatening recession. I believe that a lot of people will buy MyKolo immediately after this ends, especially those on the street, who cannot afford to save at the bank, open an online saving app and those who make money daily. Therefore, I envisage the sales of MyKolo will go up after this pandemic is over,” he says.

He also advises those who might have lost their jobs due to the pandemic to start researching and taking online classes. He believes people should get into the recycling business.

Happenings Media
www.happenings.com.ng