Visiting the market this weekend? Walk into any Nigerian open market and you’re greeted with it’s usual hustle and bustle, traders calling for customers at the top of their voices, customers hunting for the perfect buy and the familiar stench of rotten goods. More interestingly is the variety of shoppers that you find at the market. Here are 7 types of shoppers you’ll find in a Nigerian open market:
Creditors … the sign “No Credit Today, Come Today” was indeed made for them. This group of shoppers are dreaded by traders because getting their money back could take a longer period than desired. Traders many times lose their money when some don’t return to pay. However, some creditors gain the trust of traders and get a nod of approval to go with the goods and pay later -“Na my customer, give am. E go pay money”
Bargainers… Many Nigerian mothers are bargainers. There are two sets of bargainers, those that bargain till the trader can’t help but ask them to “bring money”, and the others that incur unprintable curses from the traders as they walk away without purchasing the goods.
Swagger shoppers…These ones don’t desire walking from stall to stall bargaining. They just pay for what ever price is given without much effort to beat the down the price. They are a trader’s dream customer.
Samplers...Sample! Ekwe! They taste and try on everything but in the end seldom buy any.
Window shoppers…These ones just go to the market to check out what’s in trend, ask for prices and go home empty handed.
Hold it down… These ones never take the goods home that day, they pick what they want, offer some amount from the total cost so the traders can hold the items down for them till they bring the balance. Sometimes traders sell the items to another customer if they stay too long before coming back for it though they made it clear “No sell my cloth o!”.
Seasonal shoppers… ever visited the market at festive periods like Christmas, Easter and Sallah and wonder where the hundreds of people trouped out from? Those are the seasonal shoppers. They come in season like food crops and shop till they drop. Traders love them at these periods – more money in the bank.