Digital Technology is fast opening up a world of possibilities, especially in digital marketing, and more and more people (consumers and marketers) are clinging dependently on the nearest digital device to enjoy the many possibilities it provides. Happenings Magazine recently had a chat with Dolapo Esho, a digital marketer with WSI Axon, where she spoke on the extensive benefits of digital marketing and it’s new, improved website which provides a unique user experience.
WSI Axon creates digital marketing solutions for the Nigerian market, it keeps up with changing trends in digital marketing and helps businesses understand the benefits of digital marketing, and ultimately grow their businesses.
What industries do you work with?
We work with basically everyone who needs an online presence -brands/organisations. We partner with local and national businesses to develop and implement internet marketing strategies that generate revenue, create increased brand awareness and help you grow your business – by setting you apart from the competition.
On the new website…www.wsiaxon.com
The new website provides a unique user experience. It’s simplified and easy to navigate. We have new content; focused more on benefits rather than features on the website.
How important is digital marketing to brands/organisations today?
Without digital marketing you’re directionless. I find that companies without a digital strategy don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t buy enough resources to reach the goals and don’t evaluate through analytics whether you’re achieving those goals.
Digital Marketing is evolving. All brands should include leveraging on the internet to increase exposure. The statistics are steadily growing and the internet is now a home for most of us.
Why choose WSI Axon?
WSI has over 20+years experience in digital marketing. We are the largest and foremost digital marketing agency in the world with over 1,000 offices in 81 countries.
WSI Axon specializes in driving online leads and sales for the Nigerian market through Search Engine Optimization Consulting, Online Lead Generation, Digital Marketing Training and Coaching, and Social Selling Training for Sales Professionals.
On the benefits of Digital Marketing?
The benefits of Digital marketing for businesses today include, a Level playing field to compete with any competitor; Reduced cost of advertising as against traditional mediums; Simple to measure in real time what isn’t working for your business and quickly improve results; A well maintained brand website with quality content targeting the needs and adding value to your target market; Far greater exposure for your business anywhere in the world; by one click of the share button on social media platforms, your messages go viral; Not intrusive – the right people get your well tailored message and Greater engagement with prospects, clients and receive immediate feedback.
WSI Axon contact addresses :
9A Oko Awo Street, Victoria Island
+234 818 815 9397
+234 818 815 9475