Nigeria’s leading drinking yoghurt beverage brand, Hollandia Yoghurt, has announced its plans to partner with, Miss Yemi Alade, a multiple award-winning artiste of international repute.
This is part of a new campaign to celebrate the brand’s 15 years of nourishing Nigerians and reinforcing its market leadership.
The partnership aims to celebrate the values of consistency, hard work, and talent which the brand and the artiste have in common.
Hollandia Yoghurt is the leader of the yoghurt category, a position it attained through innovation and a continuous passion for excellence.
Similarly, Miss Yemi Alade has continuously innovated herself and has risen to the top of her music career with various award-winning hits.
Yemi Alade, who commented on the deal, said, “I am really excited about this partnership with Hollandia Yoghurt because the brand stands out differently from all other drinking yoghurt products. Like me, Hollandia Yoghurt displays an insatiable quest for increased creativity and innovation. I love the delicious taste and revitalizing energy of Hollandia Yoghurt.”
Also commenting on this new partnership, Marketing Director of CHI Ltd, Mrs Toyin Nnodi, said, “In our quest to find a brand ambassador for the Hollandia Yoghurt brand, we have taken a strategic decision to appoint Miss Yemi Alade as our brand partner. We are happy and excited about this new relationship and we are confident that this will be a mutually beneficial relationship for both parties.”
Mr Deepanjan Roy, Managing Director of CHI Limited, said, “Hollandia Yoghurt has provided satisfying nourishment for Nigerians for the last 15 years and would continue to demonstrate leadership in the drinking yoghurt category in the years ahead. We have set the pace for the drinking yoghurt category through the years, and through this partnership, we look forward to working with Yemi Alade on a number of different projects to bring the beloved brand even closer to Nigerians”.