See why your favorite celebrity sensation walked the runway of Lagos Fashion Week.
The Nigerian Fashion industry has come full circle, from a relatively unknown industry to an enterprise worth billions of naira. Thus the newfound enthusiasm for fashion is apparent at the turn out at fashion fairs.
As if to validate the financial potentials in the Nigerian fashion industry, multi-nationals are quick to sponsor and get recognition via this means. A clear indication is the Lagos Fashion Week, with Heineken being its major sponsor.
Banks are not left out of this rat race as we see them model a fashion fair after their names, e.g. GTB Fashion Week, Zenith Style, just to mention a few.
Just as multi-nationals and corporations are joining the fashion industry bandwagon, Nigerian celebrities are learning that to get the much-needed endorsement and to cement their idol status in our minds, they have to strut their stuff on a reputable runway.
World-renowned models have set an antecedent for walking on a Nigerian runway, models like Naomi Campbell at the Arise Fashion week and Oluchi Onweagba-Orlandi.
Also, designer giant, Dolce and Gabbana, brought Nigerian superstar, Wizkid, to walk the runway of Milan Fashion Week.
Thus, Nigerian celebrities have begun to emulate the trend of strutting their stuff on runways, even though it is not their craft originally.
At the just-concluded Lagos Fashion week, celebrities including Rema, DJ Spinall, Toke Makinwa, Beverly Osu, Alex Unusual, Mike Edwards (BBNaija 4), Perri Edwards (Mike’s Wife) Ike Onyeoma (BBNaija 4), Kim Oprah, Beverly Osu, Denola Grey, Idia Aisien, Zlatan Ibile’s Bolanle, Venita Akpofure, Kaylah Oniwo, just to mention a few, walked the runway.
Asking several pertinent questions, is the Nigerian Fashion Industry moving from the realm of fashion to clout chasing? Has it become more about the celebrity buzz than the exquisite creation of designers?
And are Nigerian designers complicit in this new trend of clout chasing?