When ‘Like to Party’ dropped in summer 2012, it was an instant hit with the unique groovy sound resonating with party people and club-goers.
It was arguably the song of the year, even though it won no awards. Its massive airplay on radio and colourful visuals accomplished its mission. The mission evidently was to show that there was a new kid on the block and he was Burna Boy.
The next few years did not go according to plan. His songs “Tonight”, “Run my Race”, and “Yawa Dey” were hugely popular among fans far and wide. But the music artiste did not break into the elite class of the music industry mainly because of the unbelievable standards set by rising superstars, Wizkid and Davido.
Over the next few years, the Afrobeats scene would be dominated by works of Wizkid and Davido, with both fighting for the status of Africa’s biggest artistes and for the face of Afrobeats to the world.
Meanwhile, Burna Boy steadily released songs in his unique genre, which he would eventually call Afro Fusion. This is a genre that blends Afrobeats, dancehall, reggae, American rap and R&B. This savvy sound gained Burna Boy more recognition worldwide, and eventually, a record label deal with internationally acclaimed labels, Atlantic Records and Warner Music Group.
2018 was the year Burna Boy began to take giant strides towards becoming king of Afrobeats, a once-unimaginable feat considering the success of the aforementioned duo of Wizkid and Davido.
He followed up his Apple iTunes award with numerous awards, including the Album of the Year at the Nigerian entertainment awards, four awards at the Sound City MVP awards, including Song of the Year and Album of the Year.
In 2019, following such success would be no small feat, but Burna Boy feeds on challenges, as he has proven by releasing back to back hits like “Killing Dem” “Gum Body” while featuring international acts. He was an act in Coachella and sold out the o2 Brixton arena in London.
His album, ‘African Giants’, is critically acclaimed. The highlight of his year has to be his Grammy nomination for Best African Act. Winning a Grammy would definitely solidify his claim as the new king of Afrobeats.