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Selena Gomez named new face – and hair – of Pantene!
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Selena Gomez named new face – and hair – of Pantene!

Yvonne Williams

Selena Gomez is the star of a new campaign for hair-care brand Pantene that was announced today.

The 22-year-old brunette beauty looks gorgeous in the first campaign image, in which she is seen looking over her shoulder to spotlight her lightly-curled locks.

‘I am thrilled and honored to be representing the new Pantene,’ she says in a behind-the-scenes video also released today.

Selena Gomez named new face – and hair – of Pantene!

In the video, Selena’s shiny brown mane bounces as she walks to the set of her photo shoot, where she wears a fit-and-flare white mini, a white sheath with sheer paneling, and a fitted white strapless jumpsuit.

‘I can’t wait to see what we’re gonna do, and we’re gonna have an awesome, awesome year,’ she says before posing in front of a wind-blower, flipping her hair, and spinning in circles.

‘It’s so fun to feel your inner girl, like, playing with your hair and just feeling beautiful,’ she adds, pointing out that she is excited to collaborate with Pantene because she has used the brand’s products her whole life.

Selena Gomez named new face – and hair – of Pantene!
Selena Gomez named new face – and hair – of Pantene!

She also explains that the brand’s attitude resonates with her: ‘Their message for women [that] being strong is beautiful, and what they represent, is so what I embody.’

In a press release put out by Pantene, she explained that she likes using the thee brand’s products because she is constantly switching up her look.

Selena Gomez named new face – and hair – of Pantene!
Selena Gomez named new face – and hair – of Pantene!
Selena Gomez named new face – and hair – of Pantene!

‘I’m always changing my hair style,’ she said. ‘I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.’

Last year, the star told Into the Gloss about her struggles with frizzy hair – but how she has learned to be embrace her locks over time.

‘When my hair is natural, I have that Latina feel – it gets wavy and frizzy and I’ve had to learn to love it,’ she said.