Frigo Undie: 50 Cent would make it too “Urban” – Derek Jeter
Society

Frigo Undie: 50 Cent would make it too “Urban” – Derek Jeter

Mfonobong Akpan

Baseball icon, Derek Jeter allegedly backed out of a deal to promote a fancy male underwear line … all because he felt 50 Cent would make the company too “urban” for his taste … so says a lawsuit obtained by TMZ Sports.

The retired New York Yankees legend reportedly signed a three-year deal to serve as a company director at RevolutionWear Frigo in 2011 and help promote the Swedish firm.

However, according to legal papers obtained by editors at TMZ.com, he allegedly decided to take a back seat in 2013 when Frigo was launched in the U.S. and asked that his involvement not be made public.

Rapper 50 Cent was subsequently recruited to be the face and body of Frigo, while super producer Timbaland and basketball star Carmelo Anthony were brought onboard too.

Frigo majority owner Mathias Ingvarsson claims Jeter was not happy with the new celebrity endorsements, and then reneged on their agreement – supposedly costing the company’s valuation to drop by almost $30 million.

Ingvarsson is now demanding Jeter hand over almost $5 million in damages and is seeking to take the case to arbitration.

A representative for Jeter, who is newly engaged to model Hannah Davis, has declined to comment on the legal action.

50 Cent revealed he had inked a $78 million contract with Frigo bosses last year in December to endorse the luxury line, which boasts high-tech design with “superior athletic support”.

source: celebritygossip

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