Caityln Jenner partners with MAC for new lipstick ‘Finally Free’

Caityln Jenner partners with MAC for new lipstick ‘Finally Free’

Mfonobong Akpan

Caitlyn Jenner has partnered with MAC cosmetics to create a lipstick that celebrates her transition, and it’s titled “Finally Free”.

The rosy lipstick has been created for a worthy course, all the proceeds will benefit the MAC AIDS Fund Transgender Initiative.

Below is what Jenner had to say,

“MAC was the first to come to me [after my transition], and a company, I realised, would really make a big commitment,” Jenner said in an interview with MAC Culture.

“I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues, because we need funding.”

“MAC is a global company,” Caitlyn adds. “It’s in places around the world where not just trans issues but women’s issues are a major subject that you have to talk about.”

‘My ultimate fantasy – I never thought in a million years that it would ever happen – was to get involved with a makeup company’

“When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”

The MAC Finally Free lipstick, whose shade and name Jenner helped select,retails for $17 and will be available exclusively online starting April 7.


Happenings Media