Caitlyn Jenner has partnered with MAC cosmetics to create a lipstick that celebrates her transition, and it’s titled “Finally Free”.
The rosy lipstick has been created for a worthy course, all the proceeds will benefit the MAC AIDS Fund Transgender Initiative.
Below is what Jenner had to say,
“MAC was the first to come to me [after my transition], and a company, I realised, would really make a big commitment,” Jenner said in an interview with MAC Culture.
“I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues, because we need funding.”
“MAC is a global company,” Caitlyn adds. “It’s in places around the world where not just trans issues but women’s issues are a major subject that you have to talk about.”
‘My ultimate fantasy – I never thought in a million years that it would ever happen – was to get involved with a makeup company’
“When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
The MAC Finally Free lipstick, whose shade and name Jenner helped select,retails for $17 and will be available exclusively online starting April 7.