Nigerian blogger and social commentator, Japheth Omojuwa, has gone blonde in fulfillment of a promise he made earlier this month.
The controversial figure, who is a known admirer of Barcelona's captain, Lionel Messi, had put up a tweet on the 1st of May, stating that the Argentine was going to win this season's Champions League.
He promised to dye his hair blonde if the 31-year-old and his Barcelona teammates failed to lift the trophy.
Hours after putting up the post, Messi inspired his team to a 3-0 first leg victory against Liverpool at the Camp Nou, with Omojuwa's prediction now looking more realistic.
But one week on and the La Liga champions were stunned 4-0 at Anfield by a Liverpool team without their star man, Mohamed Salah.
Barcelona crashed out of the competition in surprising fashion like the previous season, and that exit prompted calls for one of Nigeria's most popular social media users to fulfill his promise.
Being a man of integrity, 'JJ' as some people call him, uploaded photos of himself wearing a blonde look on his social media pages.
"In the matter of Omojuwa versus Social Media, this is your blonde hair!" he captioned one of the pictures on Instagram before following it up with the words, "Sometimes, you just do it for the culture. Dracarys!!!" in another Twitter post.
See screenshots of the posts below: