Liverpool New Deal With Nike
Liverpool New Deal With Nike
Sports

Liverpool Announces New Kit Deal With Nike

Austin Papi

The Merseyside based club, Liverpool, have announced that leading sports branding company, Nike, will become the club's official kit supplier on a multi-million dollar deal.

According to reliable sources, the deal will take effect from June 1, 2020, and it puts Liverpool in the same context as one of the leading football clubs around the world.

The change in brand sponsors sees Liverpool put an end to deals with supplier, 'New Balance,' after five years of a good working relationship.

New Balance had taken Liverpool to court last year after it was rumoured that the club was aiming to switch to Nike once their existing contract ends in May 2020.

ESPN Sports reported that Liverpool had held discussions with Adidas and Puma in an effort to secure the highest possible figure for a new kit deal, before ultimately reaching an agreement with Nike.

There were initial concerns for the Anfield management as to where they would fit in. Nike already has strong deals with Barcelona, Paris Saint-Germain, Tottenham, and Chelsea, while Adidas holds big-money partnerships with Real Madrid, Manchester United, and Bayern Munich.

Given those mega-deals with other clubs, Liverpool owners had doubts that the club would be able to command a sizeable figure compared to their other counterparts in Europe.

In a statement, Liverpool's managing director and chief commercial officer, Billy Hogan said, "Our iconic kit is a key part of our history and identity.

"We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.

"As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products."

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